choose your battles
“It’s important to pick and choose your battles. It’s easy to overextend yourself on every single platform rather than figure out sweet spots,” he says. “[NPR] recognize that there’s a large group of people online that love what we do […] It’s important for us to stay engaged with these folks at a personal level and not just a 50,000 foot level.” link
A very good point. After a year of distributing Kigali Wire across 100+ destinations - a good, if scattergun, approach to initiate publishing online - I now concentrate almost exclusively on the more engaged/useful sites.
